Describe an advertisement with a famous person in it
請描述一則有名人演出的廣告
Describe an advertisement with a famous person in it請描述一則有名人演出的廣告
You should say:
- who the person is這位名人是誰
- what the advertisement is for這則廣告宣傳的是什麼
- where you saw it你是在哪裡看到的
and explain how you feel about it並說明你對這則廣告有什麼感受
用這張題卡練習
1分鐘準備,2分鐘說話,和正式考試一樣。你的錄音不會離開你的裝置。
01:00
02:00
- who the person is
- what the advertisement is for
- where you saw it
這段錄音只會保存在你的瀏覽器中。
想知道這個回答的分數嗎?
App的AI考官會依Fluency and Coherence、Lexical Resource、Grammatical Range and Accuracy和Pronunciation評分,並給你一個分數區間。
本頁內容
這張題卡的準備方式
這張題卡(cue card)要你描述你看過的東西,再對它表達看法。考官會聽你有沒有把一個短短的場景描述清楚、有沒有用到廣告與名氣的相關詞彙,以及最後一部分的語氣是否平衡:光說「I like it」需要理由,最好還有一點小小的保留。
最容易下手的角度,是一則你能在腦中重播的廣告:一個短故事、一個好笑的瞬間、一首歌。把它當成一個場景來描述:誰在裡面、發生了什麼事、最後一句台詞是什麼,然後說它為什麼讓你印象深刻。你記得很詳細的小廣告,比一場你只記得一半的知名廣告活動更好。
前兩個要點要簡短,第三個要點用來鋪陳場景,例如你看到廣告的傍晚、螢幕或馬路。把大部分時間留給最後一行,因為如果考生既能說出廣告吸引人的地方,又能說出自己被它說服到什麼程度,就能展現表達意見的語言範圍。
讓回答更出色的詞彙
這些片語比「a famous man」或「a good advert」更精準地描述廣告與名氣。
| 單字或片語 | 意思 | 例句 |
|---|---|---|
| a celebrity endorsement | 名人公開為某項產品背書 | The advert is a typical celebrity endorsement. |
| a household name | 幾乎人人都知道的人或事物 | He is a household name in my country. |
| a catchy slogan | 簡短又容易記住的一句話 | The catchy slogan stayed in my head for days. |
| a jingle | 廣告中使用的簡短、簡單的歌曲 | I still hum the jingle when I make tea. |
| eye-catching | 一下子就吸引目光 | The billboard was bright and eye-catching. |
| to stick in your mind | 容易被記住 | The final scene really stuck in my mind. |
| the target audience | 廣告針對的族群 | Families are the target audience for this brand. |
| tongue-in-cheek | 幽默而不完全認真 | The tone is tongue-in-cheek, which I enjoy. |
| to be taken in by something | 太容易被誤導或說服 | I don’t want to be taken in by a famous face. |
| to take something with a pinch of salt | 不完全相信某件事 | I take every advert with a pinch of salt. |
1分鐘準備計畫
在1分鐘的準備時間裡,可以寫下:
- who: famous TV actor, detective in a series
- what: a mint tea brand, grandmother scene in a kitchen
- where: television in the evenings last Ramadan, billboard near the Corniche, Casablanca
- feeling: warm and funny, but only a story, not real proof
同一個回答的Band 6、7、8版本
以下3個範例回答講的是完全相同的故事,不同的只有英文本身。將游標移到標示的片語上或點一下,就能看到考官會注意的地方。請把它們當作各分數等級典型表現的示範,而不是要背的稿子。
Band 6
I would like to describe an advertisement for a mint tea brand with a famous actor in it. The actor is well known in Morocco because he play主詞動詞不一致:應為「plays」 a detective in a TV series that many families watch together. I live in Casablanca, and I see時態錯誤:應為「saw」 the advert first on television in the evenings last Ramadan, and after that on a big billboard near the Corniche when I was going to the beach with my friends. It was a hot day and the billboard was very big. In the advert the actor comes into a small kitchen, and his grandmother gives him a glass of tea. He don’t say主詞動詞不一致:應為「He doesn’t say」 anything, he only smiles, and then a short song starts. The song is very nice基本形容詞,限制了Lexical Resource的分數 and easy to remember, and my little brother sings it at home. The advert is only thirty seconds long, but I can remember every part of it. I like this advert because it is funny and warm, and it makes me think about my own grandmother, you know當作停頓使用的填充詞. The actor is also a person I really like, so I watch the advert every time. But I do not believe the tea is really his favourite, because he is an actor and, er自然的停頓,填充詞不顯眼, it is his job. I buyed不規則動詞錯誤:應為「bought」 the tea once because of the advert, but it was just a normal tea模糊的名詞片語,限制了Lexical Resource的分數. So for me it is more a nice little story than real information.
Band 7
I’d like to describe an advertisement for a mint tea brand with a famous actor in it. He’s well known in Morocco because he plays a detective in a TV series that many families watch together. I live in Casablanca, and I first saw the advert on television in the evenings last Ramadan, and later on a huge billboard near the Corniche while I was going to the beach with my friends, on a hot afternoon when it was impossible to miss. In the advert the actor walks into a small kitchen, and his grandmother hands him a glass of tea. He doesn’t says動詞形式錯誤:應為「doesn’t say」 a word, he just smiles, and then a short song begins. The tune is really catchy自然的詞語搭配,取代基本形容詞, and my little brother sings it around the house. The advert lasts only thirty seconds, but I can remember every detail. What I like about it is that it’s funny and warm, and it reminds me of my own grandmother. I’m also a fan of the actor, so I tend to watch it whenever it comes on. That said, I don’t really believe話語標記,引出保留的看法 the tea is his favourite, because endorsing it is part of his job. I bought the tea once because of the advert, but it was perfectly ordinary精準的用詞,表達輕微的失望. So to me it’s less a source of information than a nice little story準確使用比較結構, although it does stick in my mind.
Band 8
I’d like to describe an advertisement for a mint tea brand featuring a famous actor, who is a household name in Morocco because he plays a detective in a TV series that whole families watch together. I live in Casablanca, and I first saw the advert on television in the evenings last Ramadan, and later on a huge billboard near the Corniche, as I was heading to the beach with friends on a hot afternoon, when it was impossible to miss. In the advert the actor walks into a small kitchen, and his grandmother hands him a glass of tea. He doesn’t say a word; he simply smiles, and then a short jingle begins. The tune is irresistibly catchy精準的詞語搭配, and my little brother sings it around the house. The advert lasts only thirty seconds, but I can recall every detail. What I like about it is that it’s tongue-in-cheek and warm at the same time精準自然地描述語氣, and it reminds me of my own grandmother. I’m a fan of the actor, too, so I tend to watch it whenever it comes on. At the same time, I try not to be taken in話語標記搭配精準的慣用語,表達保留: I doubt the tea is really his favourite, since endorsing it is part of his job. I bought it once because of the advert, and it turned out to be nothing more than perfectly ordinary tea準確使用數量片語. So I treat the advert as a nice little story rather than real information精準的改寫,讓看法完整, even though it clearly sticks in my mind.
讓分數不同的關鍵
- Band 6的錯誤(「he play a detective」、「I see the advert」、「I buyed the tea」)在Band 7已經改正(「he plays」、「I first saw」、「I bought」),Band 8也維持乾淨。
- Band 6用的是「very nice」和「a normal tea」;Band 7改用「really catchy」和「perfectly ordinary」;Band 8再加上「irresistibly catchy」和「tongue-in-cheek and warm at the same time」。
- Band 6以「more a nice little story than real information」收尾;Band 8把看法說得更完整:「I try not to be taken in」。
這張題卡的常見錯誤
- 描述這位名人的整個事業,而不是廣告本身。
- 只回答了前3個要點,從沒說明「how you feel about it」,也沒有給出理由。
- 把每則廣告都說成「funny」或「good」,卻沒說是哪個場景或哪一句話讓它如此。
- 重述廣告的內容和說明你何時看到它時,現在式和過去式用得混亂。
常接著出現的Part 3題目
在你說完1~2分鐘之後,考官通常會進入相關的Part 3討論。以下是這個主題常見的追問類型。
- Why do companies choose famous people to appear in their advertisements?為什麼公司要選名人來演出自己的廣告?
- Should celebrities be careful about which products they promote?名人是否應該謹慎選擇自己推廣的產品?
- Are children too easily influenced by advertising?孩子是不是太容易受廣告影響了?
- Which is more effective today, a television advert or an advert on social media?現在哪一種比較有效,電視廣告還是社群媒體上的廣告?
- Should advertising for some products, such as sweet drinks, be limited by law?某些產品(例如含糖飲料)的廣告應該受到法律限制嗎?
常見問題
一定要說出名人的名字嗎?
說出來有幫助,因為名字能給考官具體的資訊。如果想不起來,就清楚描述這個人:他做什麼、為什麼有名,以及他在廣告中的樣子。接著再說產品和你看到廣告的地方。
廣告可以是線上影片、海報或廣播廣告嗎?
可以。任何形式的廣告都行,電視廣告、看板、網路上影片播放前的廣告,或車站的海報都可以。選你記得最清楚的一個,描述你看到或聽到的內容。
如果我不喜歡這則廣告怎麼辦?
這樣也可以是很好的回答。最後一行問的是你對它有什麼感受,所以只要說明理由,批評的看法也受歡迎。說出是什麼讓你不耐煩、你會改變什麼,以及它有沒有讓你注意到那個產品。
同類別的其他題卡
Describe a famous person you would like to meet
關於一位你想見面的名人的常見雅思IELTS口說Part 2題卡,附1分鐘準備計畫、詞彙和範例回答。
Describe a TV programme you enjoy watching
如何在雅思IELTS口說Part 2描述一個你喜歡看的電視節目,附實用詞彙、1分鐘準備計畫和完整的Band 7~8範例回答。
Describe an interesting video you watched
關於一部你看過的有趣影片的常見雅思IELTS口說Part 2題卡,附1分鐘準備計畫、詞彙,以及同一個回答的Band 6、7、8版本。